​​​Posted November 24, 2020
- Book early to avoid delays
With the extraordinary increase in online shopping this year, postal service and delivery providers are already anticipating delays. Your customers should be encouraged to shop early to ensure their gifts arrive in time for the holidays. We encourage agencies and advertisers to book their out-of-home campaigns…well, now.
- Keep it local
Consumers are shopping local to support the businesses that have been impacted by the pandemic. According to a newly released PWC study, 74% plan to do their holiday shopping close to home. With OUTFRONT’s unparalleled distribution of static and digital assets across the Canada, advertisers can promote their business and easily reach local consumers who want to support their community.
- Keep it fresh with digital OOH
Digital out-of-home campaigns allow the flexibility to change your message on the fly so that you can highlight multiple products and sales throughout the peak holiday period. Another option is to add a sense-of-urgency with a digital countdown to the last shopping day of the year! All doable with digital!
- Drive online sales
Many Canadian businesses had to pivot this year, and either close their brick & mortar stores entirely and move online, or dramatically increase their e-commerce capabilities. It is critical to still have a street presence to reach your consumers where they live, work and play. Make OUTFRONT your storefront and point your consumer to your website to buy online for a Covid-19 safe shopping experience. From car to cart, OUTFRONT’s outdoor presence helps drive your audience to your website to browse, add to cart and checkout, all from the comfort and safety of home.
- Showcase your charitable efforts
Build goodwill with your customers and increase consumer loyalty by sharing how your company has supported the local community this year. OUTFRONT proudly displayed countless positive messages from our clients on our screens during the pandemic, and we received heartfelt messages about them from commuters across Canada. It’s time to share good news!
- Get creative with your campaign
Time to put those ideas of stunning holiday graphics to good use and let your message stand out. Not only will it result in an unforgettable campaign (it’s all about high recall!) but it will surely put consumers in the holiday spirit. Need some help turning your great ideas into an advertisement? We can put you in touch with our creative services who are experts in the field and can maximize your campaign for OOH. And it’s all included in your media buy!
- Take advantage of last-minute deals in OOH
We know many clients have felt the effects of the pandemic on their advertising budgets; OUTFRONT is here to help customize a campaign that meets our client’s objectives and is within budget. Get in touch with our sales team to learn about our latest offers to maximize both your ad budget dollars and your holiday promotions to finish 2020 strong!
- Keep your message short and sweet
Need some more design tips to create the perfect campaign? Here’s one: use a short URL! You only have a few seconds of your customer’s attention. Here’s another: while red and green are traditional holiday colours, they are not highly visible on a digital board. And a bright white background is also a no-no. Our experts can help you through the do’s and don’ts of outdoor design, to make sure you are putting your best foot forward. And as mentioned above, our complimentary creative team is always pleased to assist!
- Maximize your ROI with programmatic
With our programmatic offerings, you can deliver your campaign to specific audiences who drive by our digital boards - be it consumers who buy gift cards, tech or toys– so that you can optimize every dollar. Want even more targeting? If you add mobile to your DOOH campaign, you will have the ability to target holiday shoppers either online or in-store.
- Find holiday creative inspiration
Predictions about holiday shopping confirm that consumers will still shop for gifts this year, albeit differently. They will take advantage of sales more than ever, shop local and look for mindful gifts (related to experiences or socially/or environmentally conscious products) to express their love and gratitude.
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