OPEN
24/7

From brick & mortar to e-commerce

OPEN
24/7

From brick & mortar to e-commerce

Make OUTFRONT Your Storefront

Brick & mortar retailers were uniquely impacted by the pandemic, without a doubt. With uncertainty looming, businesses were forced to get creative by either enhancing their e-commerce capabilities to complement their physical stores, or moving online entirely and relying on their e-commerce platforms to reach and service their customers.

Businesses that were able to pivot reaped the rewards of the unprecedented increase in online shopping by Canadian consumers in 2020. However, eliminating or reducing your brick & mortar presence comes with the challenge of reducing your ability to consistently communicate with your customers and local community.

This is where OUTFRONT comes in, helping you reach your customers and continue to build a relationship with them where they live, work and play.

From car to cart, OUTFRONT helps drive your audience to visit your website, browse, add to cart, and checkout. Whether your marketing goal is brand awareness, promoting the sale of a popular product, or assuring customers of your rigorous health and safety practices, OUTFRONT has the right assets in the right locations to reach your online customers, offline.

Make OUTFRONT your Storefront today, and outsmart the competition.

INSIGHTS

research

57%

Of consumers saw an OOH ad and then went online.

29%

Consumers exposed to OOH are 29% more likely to shop online than in store.

43 %

Of people exposed to OOH shopped online within an hour of exposure.

SOURCE: ENVIRONICS RESEARCH 2020 (TORONTO, OTTAWA, MONTREAL, REGINA, SASKATOON, CALGARY, EDMONTON AND VANCOUVER, 18-64), US TOUCHPOINTS STUDY 2015

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