Vancouver considers itself a “walking” city.
That could be because Vancouver has the mildest winters in the country; Vancouverites are outside year-round! Out-of-Home is a perfect way to reach commuters with their outdoorsy and active lifestyle. We at OUTFRONT are excited to hit the street with our new digital transit shelters, lighting up the Vancouver streets with captivating creatives to complement our digital bulletins. OUTFRONT is partnered with JC Decaux as the exclusive provider of Street Furniture advertising within the City of Vancouver.
Why OOH in Vancouver?
78% of people in Vancouver have noticed OOH in the past 7 days.* Vancouver is the third-largest city in Canada, with a population of more than 2 million residents in the CMA. Vancouver combines spectacular natural scenery with a bustling metropolis. Vancouver is continuously ranked as one of the top "livable" cities in the world – so why not utilize out-of-home to speak to this unique audience?
* SOURCE: NUMERIS RTS MARKET FALL '18 (OUTDOOR)