Quebec City is the provincial capital of Quebec, with a population of over 800,000 residents within the CMA region.

It is the seventh largest metropolitan area in Canada and was voted best Canadian destination by Travel and Leisure’s readers for 3 years in a row! Built along the Saint Lawrence river, the city is full of old-world fortresses, some pretty incredible museums, and of course - this historic skyline is full of OUTFRONT Media’s billboards.

Every year in February, the city hosts the traditional Quebec Winter Festival, which is the world’s biggest winter celebration. The entire district is a living history book, and every garden, building and street corner is its own chapter. In 1985, UNESCO recognized the significant historical value of Old Québec by designating it a World Heritage Site.

Key high-volume roads include: Autoroute Henri IV, Autoroute Laurentienne, Boulevard Charest, Autoroute Robert Bourassa, Autoroute de la Capitale and Autoroute 20 on the south shore.

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Why OOH in Quebec City?

More than 51% of the posters in the region are part of the OUTFRONT network.

SOURCE: COMMB, WINTER 2019

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