The cities of Halifax, Moncton, Saint John, Fredericton and Sydney represent a combined population of approximately 1 million.
Halifax is the largest city in Atlantic Canada with a population of over 400,000. The capital city of Nova Scotia has a thriving business community and excels in industry related to life sciences, ocean research, aerospace and defense as well as finance and insurance. With seven reputable universities and 3 college campuses, not only is there an impressive student population in Halifax (over 35,000) but one of the most educated workforce in the country, with over 62% of its population having attended college or university. Halifax is also a transportation and cruise ship hub, home to the Canadian Navy and a major ship building yard.
Why OOH in Atlantic Canada?
OUTFRONT reaches 70% of Canadians daily.* Strong coverage with close to 500 ad faces and 45% market share. OUTFRONT enjoys a long-standing partnership with the City of Halifax to provide Transit Shelter advertising in downtown Halifax, downtown Dartmouth, Bedford, and Sackville and surrounding areas. Our comprehensive product offering provides coverage on both sides of Halifax’s two bridges as well as in key areas of Halifax, Peninsula, Dartmouth, Bedford and Sackville.
*SOURCE: COMMB (Measured Markets)