Agencies - Test

Let our experts help your media plans
and creative ideas go further for your clients.

Agencies - Test

Let our experts help your media plans
and creative ideas go further for your clients.

Adding OOH to Your Media Mix to Increase Reach

Canadians spend 70% of active time away from home proving that Outdoor is where your consumers are. Consumers are 33% more alert when outside their home leading to lasting brand impressions. Out-of-home has the power to inform, persuade and generate an action. 53% of the general population report that they’ve gone to a website because of an Outdoor advertisement.

SOURCE: OAAA, IAB CANADA'S CANADIAN MEDIA LANDSCAPE DEC. 2015, COMMB: OOH STRENGTHS, FEB 2016 ONLINE STUDY; RESEARCH HOUSE
We are thrilled with the end result and impact of this campaign. With the grey autumn skies as the backdrop, it is amazing how much the ad stands out from very far away. Thank you to the extraordinary team at OUTFRONT; this really was a true testament to the value of teamwork. Martin Charest, Creative Director, H31 Ad Agency
INSIGHTS

Research

80%

Of adults say they saw an Outdoor ad which prompted them to eat/order fast food. Order up!

81%

Of adults say they saw an Outdoor ad which prompted them to buy a lottery ticket. Win, win!

71 %

Of adults say they saw an Outdoor ad which prompted them to consider purchasing or leasing a particular model of car. Start your engines!

We can drive results for your clients. We partner with brands of all sizes and have national breadth and local depth to cater to your clients’ specific needs. Connect with us to create buzz, engage audiences as they live their lives, and drive purchase intent, in stores or online.

SOURCE: JAN/FEB 2017 ONLINE STUDY; ENVIRONICS RESEARCH GROUP
INSPIRATION

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